Technology-Based Learning Strategy of Islamic Religion Dakwah Using Instagram Social Media In Besitang District
Keywords:
Strategy, da'wah, Islamic religion, InstagramAbstract
This research aims to describe the da'wah strategy of Islamic religious instructors using Instagram media in Besitang District. The purpose of this research is to provide information and education to readers that social media such as Instagram can be used as a medium for da'wah by displaying images or short broadcasts as well as development messages that invite social media users to do good things and prevent evil. The research method used is qualitative. The approach used is an anthropological and sociological approach. Data collection techniques are through observation and unstructured interviews with people who use Instagram. After the data is obtained, the data is analyzed scientifically. The results of the research that has been carried out show that. First, Instagram is able to spread da'wah messages throughout the world to Instagram users. Second, messages conveyed using Instagram contain educational, advocacy, information and consultation content to increase social morality. Third, Instagram as a media liaison between Islamic religious instructors and mad'u (recipients of da'wah) to interact to convey complaints about social life and spiritual improvement
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